You might think we’re mad for dropping the C Word in October, however Christmas Hype is unavoidable, and seems to escalate year after year; whilst clients are also becoming more mindful of budgeting. Many brands now build on the momentum from the last pre-Christmas event, Halloween, to kick start their festive campaigns, so be prepared and plan where you are going to shoot, and what will differentiate you from the rest of the market.
This leads us on to our next point. Where better to get the most amazing Christmas backdrop than Budapest? Imagine bustling markets selling mulled wine, cinnamon pastries, local crafts filling the Baroque squares and every street sparkles with fairy lights.